33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Related Data

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

Google/Verto
61%

of people expect brands to tailor experiences based on their preferences.

Google/Greenberg
90%

of leading marketers say personalization significantly contributes to business profitability.

Econsultancy and Google
46%

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

Google/Heart+Mind Strategies
63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

Google/MIT