Skip to Content
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google Marketing Leaders Study, North America, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.

Appears In

How to drive growth by delivering the assistance people expect

Related Content

Growth Opportunities How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store A few tips to speed up your mobile site and tools to test it

Related Data

63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.
Google/MIT
66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.
Google/MIT

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.
Google/MIT

Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities.
Google/MIT SMR
75%

of leading marketers who use machine learning to drive marketing activities said they were satisfied with how their KPIs inform and influence decision-making across the enterprise.
Google/MIT SMR
73%

of marketing leaders investing in machine learning have shifted more than 10% of their time from manual activation to strategic insight generation.
Google/MIT