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Marketing leaders are 1.6X more likely than laggards to prioritize integrating technology and 1.2X more likely to be advanced users of their technology.

Related Data

33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

75%

of leading marketers who use machine learning to drive marketing activities said they were satisfied with how their KPIs inform and influence decision-making across the enterprise.