Marketers say that improved understanding and reaching the right customers is a top priority for achieving their marketing goals in the next three years.

Marketing leaders are 1.6X more likely than laggards to prioritize integrating technology and 1.2X more likely to be advanced users of their technology.

Control over investments and channels is the top benefit of integrated marketing and ad tech for leaders.

Leaders were 1.4X more likely than laggards to manage technology within marketing today, and more expect to do so in the next three years.

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.