Related Data

Marketers say that improved understanding and reaching the right customers is a top priority for achieving their marketing goals in the next three years.

Bain/Google

Marketing leaders are 1.6X more likely than laggards to prioritize integrating technology and 1.2X more likely to be advanced users of their technology.

Bain/Google

Control over investments and channels is the top benefit of integrated marketing and ad tech for leaders.

Bain/Google

Marketing leaders are 1.7X more likely to refresh their most critical marketing metrics and dashboards at least weekly.

Bain/Google
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

Google/Ipsos