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More than 1/3 of smartphone users will immediately go to another company’s site or mobile app if they don't get what they need.

Google/Ipsos Connect, Playbook Omnibus 2018, n=1,604 U.S. online smartphone users, A18+, Jan. 2018.

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High-value travelers make an annual average of 7 airline bookings.
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High-value travelers make an annual average of 9 hotel bookings.
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Only 21% of high-value travelers will sacrifice comfort for a lower price.
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87%

of high-value travelers have status with at least 1 airline or hotel brand.
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Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.
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60%

of high-value travelers consider customer service as their priority when choosing a brand for booking travel.
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