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Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.

Google Data, PH, classification as “tourism” videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, May 2019 vs. May 2018.

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YouTube is the second-largest video destination in Brazil.
Google/Provokers

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.
YouTube Analytics Data

Watch time for “travel hack” videos has increased over 250% in the last 12 months.
Google Data
50%

increase in watch time of episode and movie recaps on YouTube in 2017.
Google Data

2/3

Approximately 2/3 of the watch time for top travel videos happens on mobile.
YouTube Data

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.
YouTube Data