YouTube is the second-largest video destination in Brazil. Appears In 4 ways to get mid-funnel impact out of your brand campaign Related Content 3 ways the digital traveler is changing — and 3 ways marketers can keep up 3 steps to mastering tentpole marketing moments How one travel marketer turned the typical use cases for video and search upside down Related Data Watch time for tourism-related videos in the Philippines has increased over 90% in the last year. Watch time for “travel hack” videos has increased over 250% in the last 12 months. In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 50% increase in watch time of episode and movie recaps on YouTube in 2017. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.