50%

increase in watch time of episode and movie recaps on YouTube in 2017.

Google Data, U.S., Entertainment videos with “summary,” “recap,” or “review” in their title. Classification as entertainment videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. 2017 vs. Jan. 2018.

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Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.
Google

YouTube is the second-largest video destination in Brazil.
Google/Provokers

Watch time for “travel hack” videos has increased over 250% in the last 12 months.
Google Data

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.
YouTube Analytics Data
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
YouTube Data
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos