50% increase in watch time of episode and movie recaps on YouTube in 2017. Appears In Organic reach is elusive. It doesn’t have to be Related Content 4 ways brands are following viewers’ passions — and getting results How video helped one travel marketer convert undecided customers 3 steps to mastering tentpole marketing moments Related Data Watch time for tourism-related videos in the Philippines has increased over 90% in the last year. YouTube is the second-largest video destination in Brazil. Watch time for “travel hack” videos has increased over 250% in the last 12 months. In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.