Skip to Content

increase in watch time of episode and movie recaps on YouTube in 2017.

Related Data

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.

YouTube is the second-largest video destination in Brazil.

Watch time for “travel hack” videos has increased over 250% in the last 12 months.

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.


more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.