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In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

Hawaiian Airlines YouTube Analytics Data, June 2018.

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50%

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45% of “dress” searches contain a reference to an event, like a wedding or graduation.
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Searches for “best” in the apparel category increased by over 15% over the past two years.
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