Watch time for “travel hack” videos has increased over 250% in the last 12 months.
Google Data, U.S., July 2017–June 2018.
Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.
YouTube is the second-largest video destination in Brazil.
In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.
increase in watch time of episode and movie recaps on YouTube in 2017.
Approximately 2/3 of the watch time for top travel videos happens on mobile.
There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.