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Watch time for “travel hack” videos has increased over 250% in the last 12 months.

Google Data, U.S., July 2017–June 2018.

Related Data

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.
Google

YouTube is the second-largest video destination in Brazil.
Google/Provokers

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.
YouTube Analytics Data
50%

increase in watch time of episode and movie recaps on YouTube in 2017.
Google Data

2/3

Approximately 2/3 of the watch time for top travel videos happens on mobile.
YouTube Data

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.
YouTube Data