Shinichiro Kobayashi

Head of Market Insights Team, Google Japan

Yoshiyuki Sato

Business Marketing Manager, Google Japan
  1. From April 2014 to March 2015. Intage SRI (nationwide retailer panel survey), a market tracking service, provided a retailer panel of around 4,000 stores across Japan. Sales trends were collected with POS data from major retail categories covered by the survey, including general merchandise stores (GMS), supermarkets, convenience stores, pharmacies and drug stores, and hardware stores, enabling us to understanding information such as what products were sold when, where, in what quantity, for how much, and by what kinds of stores.
  2. Intage SCI (nationwide consumer panel survey). Using consumer purchase panel monitors, barcodes of purchased products were scanned with mobile phones. The consumer purchase data were fed with information such as the channel by which the products were purchased, quantities, and prices. Products surveyed were foods (except for fresh foods, side dishes, bento meals, etc.), beverages, everyday sundries, and pharmaceuticals.
  3. Google Consumer Barometer survey (January–March 2015).
  4. Announced by Google at the Google Ads Performance Summit on May 5, 2015 (May 6, 2015, Japan Standard Time).
  5. Google research (multiple related keywords, one-month average in March 2015).

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