Micro-Moments: Consumers Across Asia Pacific Turn to their Mobiles in Moments of Need

Uttara Gupta / September 2016

We partnered with IPSOS and TNS to learn more about Asia Pacific consumers’ intent-rich moments when they turn to their smartphones to learn, discover, or buy something. We call these critical moments 'micro-moments'. By making the most of the changes happening in consumer behavior in this mobile-first—and often mobile-only—region, brands in Asia Pacific are well-positioned to pave the path for other regions, and perhaps even the world.

Super-Moms in APAC: How to Be There in Mom’s Micro-Moments