Hyper-personalisation — which uses artificial intelligence (AI) and real-time data to deliver curated content to people — is still considered an emerging technology in the Middle East and North Africa. That said, people in the region do believe personalisation will positively impact their digital interactions in the future.1
This guide provides marketing tips on how to effectively leverage consented first-party data to curate personalised content for your ideal audiences in a privacy-safe way.
This will help you reach the right people, at the right time, across different touchpoints.
Explore the guide
1. How to capture and analyse first-party data
First-party data is critical to any successful personalisation strategy. Learn why online and offline first-party data integration is valuable, how to evaluate data quality, and uncover useful insights about audiences to create more personalised content.Explore this chapter
2. How and why marketers should define personas for audiences
Using first-party data signals to define personas is an important step on your personalisation journey. Discover how to define personas and use them to deliver more meaningful personalised creatives.Explore this chapter
3. How to determine the best type of creative for your brand
If creative falls short, you’ll lose people’s interest as soon as your ad goes live. Learn how to determine which personalised creative format and campaign type best suit your marketing objectives.Explore this chapter
4. How to reach your ideal audience — at the perfect time
Many marketers underestimate the importance of sharing their ads with the right people. Discover key ‘audience buckets’ that can help get your creative in front of your ideal customers.Explore this chapter