The last few years of disruption and economic obstacles have been challenging, to say the least. Even now, we’re experiencing an always-evolving retail landscape with rapid changes in consumer behaviour.
More than ever, it’s important to be agile and find new ways to connect with people in the moments they’ll be most receptive to your message — such as combining Google’s AI and your expertise to reach customers.
In this guide, we’ve gathered the latest global insights and tools you need to be nimble and adaptable, maintain your competitive edge, and stay profitable in an uncertain landscape.
Explore the retail guide
1. Reach cautious customers who have a new set of values
Find out how consumers’ shopping habits have changed in response to uncertainty, and how Google remains an important factor in the shopping journey.Explore this chapter
2. Capture brand awareness and consideration during moments of discovery
With brand loyalty exerting less influence on purchases, learn how you can capture consumers’ attention during moments of discovery.Explore this chapter
3. Stand out online to maximise your profits
Shoppers increasingly rely on online sources to make purchase decisions. Here’s how you can stay on top of quickly changing consumer needs and reach new customers across the web to grow online sales.Explore this chapter
4. Expand omnichannel sales
Today’s shopper leverages the freedom to shop across multiple channels — whether it’s on the web, an app, or in-store. Understand how to create an omnichannel strategy to grow online and offline sales.Explore this chapter
5. Engage shoppers throughout holiday peaks
Consumers complete their holiday shopping before, during, and even after the holiday season. Be prepared to drive sales and engagement throughout the season by tapping into the latest consumer insights and product recommendations.Explore this chapter