You are reading part 4 of the 5-part retail guide. Jump to Engage shoppers throughout holiday peaks, Reach cautious customers who have a new set of values, Capture brand awareness and consideration during moments of discovery, or Stand out online to maximise your profits.
60% of consumers in the UK like to visit stores to see or touch products even if they plan to buy online, which is higher compared to last year.1
Today’s customers shop across the web, apps, and in-store, and they expect a consistent experience across each channel. For brands, this requires an omnichannel marketing strategy to ensure customer satisfaction and drive offline and online sales.
Smart Bidding for store visits or store sales
Smart Bidding for store visits or store sales helps you maximise online and in-store sales by adapting automatically to shifting consumer behaviours. If increasing footfall at your stores is your priority, use Smart Bidding for store visits in your Search, Shopping, and Video action campaigns. To increase store sales, use Smart Bidding for store sales to optimise bids for in-store transactions.
Ilva, the Danish furniture retailer, achieved a 30% increase in return on ad spend and a 20% increase in offline sales using omnichannel bidding and conversion value rules.