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Today’s shoppers think differently about their purchases. They’re more careful and willing to move away from brands and experiences they’ve relied on in the past. Here, we break down exactly how consumer-behaviour habits have changed, and why Google remains an important factor in the shopping journey.
- Seventy-one percent of consumers say they’re being more thoughtful about what they spend their money on and 61% are being more thoughtful about where they shop.1
- On average, 73% of consumers say they are willing to continue buying from companies that increase their prices if they feel valued as a customer.2
- In the UK, 61% of consumers say they are more likely to buy for durability versus affordable products that may need to be replaced more frequently.3
- According to a Talk Shoppe survey in the UK, 73% of shoppers agree YouTube enhances the traditional shopping journey by delivering unexpected inspiration.7
- 55% of shoppers in the UK go to Google to research a purchase they plan to make in store and 57% go to Google to research a purchase they plan to make online.8
- When asked if they had used Google Maps over the last two days, 29% of holiday shoppers in the UK say they used it to help with their shopping.9