2 X
Ease of use and navigation is nearly 2X as important as any other travel app feature.
Ease of use and navigation is nearly 2X as important as any other travel app feature.
Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18–64 who used a smartphone for travel in the past month, Oct. 2016.
Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).
Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.
An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.
of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.
Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.