Smartphones have become a go-to resource for nearly every travel need.

Related Data

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

Google Data

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Google/Greenberg

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

Google/Phocuswright