70%

of hotel searches on mobile are for a specific type of amenity, such as “hotel with an indoor pool” and “hotel with jacuzzi in room.”

Related Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright

Smartphone users cite price as the most important factor in booking travel.

Google/Phocuswright

Easy search functionality and a simple booking process are also cited as important features.

Google/Phocuswright

Friction on a mobile site when completing a booking can lead to travelers trying another site.

Google/Phocuswright

of U.S. travelers agree that they "always" use their smartphones when traveling, up from 41% in 2015.

Google/Phocuswright

Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

Google/Phocuswright