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48%

of travel app users who abandoned apps because they were no longer useful said they only needed the apps for a one-off trip.

Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18–64 who have stopped using travel apps because they no longer had a need for them, Oct. 2016.

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How travel apps fuel the consumer journey

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Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms).
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48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.
Google/Phocuswright

Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.
BCG/Google