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44%

of users who paid for a travel app did so because it provided content they wanted.

Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18–64 who have paid to download a travel app, Oct. 2016.

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How travel apps fuel the consumer journey

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Searches for apps related to learning a language have grown 85% YOY.
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29%

of travel app users reported abandoning apps when they were no longer needed.
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71%

of smartphone users who use their phones for travel do so at least weekly.
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35%

of travel app users discover apps by browsing app stores.
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45%

of travel app users said notifications containing trip status updates were most useful.
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58%

of travel apps are used at least monthly.
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