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35%

of travel app users discover apps through friends and family.

Related Data

Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.