35% of travel app users discover apps through friends and family. Appears In How travel apps fuel the consumer journey Related Data Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami). Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms). Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years. An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers. 48% of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone. Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.
