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Travelers rely on smartphone apps to track loyalty programs and access digital boarding passes, and use mobile sites to research activities.

Google/Ipsos, U.S., "How People Use Their Phones for Travel," n=500, smartphone users aged 18–64 who used a smartphone for travel in the past month, Oct. 2016.

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How travel apps fuel the consumer journey

Related Data

Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).
Google

Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms).
Google

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.
Google Data

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.
Google/Greenberg
48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.
Google/Phocuswright

Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.
BCG/Google