67%
of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity.
of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity.
Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers aged 13–-54 who access the internet at least monthly, Aug. 2019.
of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations.
of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.
of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.
