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67%

of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity.

Related Data

68%

of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations.

71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.

69%

of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.

65%

of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.