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68%

of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations.

Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers aged 13–-54 who access the internet at least monthly, Aug. 2019.

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67%

of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity.
Google/Ipsos

Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”).
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71%

of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.
Google/Ipsos
66%

of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
Google/Ipsos
69%

of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.
Google/Ipsos
65%

of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.
Google/Ipsos