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Local convenience is key as "near me" searches for health-related services have doubled since 2015.

Related Data

Searches for yoga and meditation apps, such as "mindfulness apps" or "yoga for beginners app," grew 65% YoY.

Searches for “bodybuilding” or “weightlifting” apps have grown over 190% YOY.

Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY.


of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).


of people who continued to shop after Christmas week used Search for holiday-related shopping.