Local convenience is key as "near me" searches for health-related services have doubled since 2015. Appears In Micro-Moments Guide: How Australians Find and Choose Health Services Related Data Searches for yoga and meditation apps, such as "mindfulness apps" or "yoga for beginners app," grew 65% YoY. Searches for “bodybuilding” or “weightlifting” apps have grown over 190% YOY. Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.