Local convenience is key as "near me" searches for health-related services have doubled since 2015.
Google Trends, U.S., Jan. 2014 vs. Jan. 2017.
CPG shoppers who said they used brand websites or mobile apps to browse or research spent 108% more than shoppers who didn’t.
Searches for the vegan skin care category have grown by 83% YOY in the U.S.
There has been a 10% increase in searches related to health care.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .