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Local convenience is key as "near me" searches for health-related services have doubled since 2015.

Related Data

CPG shoppers who said they used brand websites or mobile apps to browse or research spent 108% more than shoppers who didn’t.

Searches for the vegan skin care category have grown by 83% YOY in the U.S.

There has been a 10% increase in searches related to health care.

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .