Searches for the vegan skin care category have grown by 83% YOY in the U.S. Appears In Google unmasks the skin care trends of 2017 Related Content Benefit cosmetics reaches female brow-browsers with TrueView Related Data Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.