Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

In the past two years, mobile searches for "product reviews" have grown over 35%.

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

of people who continued to shop after Christmas week used Search for holiday-related shopping.

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.