CPG shoppers who said they used brand websites or mobile apps to browse or research spent 108% more than shoppers who didn’t.

Local convenience is key as "near me" searches for health-related services have doubled since 2015.

There has been a 10% increase in searches related to health care.

of people who continued to shop after Christmas week used Search for holiday-related shopping.

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

of shoppers surveyed say they use Google to research a purchase they plan to make online .