Searches for the vegan skin care category have grown by 83% YOY in the U.S.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos