CPG shoppers who said they used brand websites or mobile apps to browse or research spent 108% more than shoppers who didn’t.
Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=8,040, 2017.
Local convenience is key as "near me" searches for health-related services have doubled since 2015.
Searches for the vegan skin care category have grown by 83% YOY in the U.S.
There has been a 10% increase in searches related to health care.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .