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1 X

People who search and shop on their smartphones at least 1X per week say that product images are the feature they turn to most.

Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," smartphone users=1000, search and purchase on smartphones weekly=736, May 2016.

Appears In

How shoppers get inspiration: Consumer search trends in I-need-some-ideas moments

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
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In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
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