> 55 %

of people surveyed search for a product on Google, and then learn more by going to YouTube before they buy it.

Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives”, n=20,000, A18–64 general online population, Aug. 2018.

Appears In

3 shopping-related trends you should know about How to turn browsers into shoppers with digital video Search to video and back again: Explore how customers move through the purchase journey

Related Content

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns Data-driven merchandising: Moving from an art to a science to reach today’s shopper How online video empowers people to take action

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos
70%

of global YouTube watch time happens on smartphones and tablets.
Google Data

Top reasons people search after watching a video:

  1. Compare prices or brands
  2. Find out where to buy a product (like a store or website)
  3. Learn more about a product they have in mind
Google/Magid Advisors

Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
  3. See credible, authentic reviews
Google/Magid Advisors
73%

of people surveyed say they typically switch between online search and video when researching products to buy.
Google/Magid Advisors

> 50 %

of shoppers say they use online video while shopping in-store.
Google/Ipsos