Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

Related Data

48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg