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Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

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48%

of experience bookings are happening once travelers arrive at their destination.

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches