In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air. Appears In 3 ways cruise line marketers can win with digital Related Content Unilever’s CMO shares 3 brands he thinks are exceeding consumer expectations 3 ways travel marketers can fine-tune their measurement strategy How successful businesses win consumer experiences Related Data Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms). 48% of experience bookings are happening once travelers arrive at their destination. Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. 3 X In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches. 8 X In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
