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36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.

Appears In

The future of travel: New consumer behavior and the technology giving it flight

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Related Data

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.
Google Search Data

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.
Google Internal Data

Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.
Google Search Data

6 in 10

people considering a summer trip were already conducting some type of research in February.
Google Survey

Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.
Google

40 %

There has been a 40% YOY increase in mobile searches for destination activities.
Google Search Data, U.S.