36%
of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.
Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.
In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.
Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.
people considering a summer trip were already conducting some type of research in February.
Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.
There has been a 40% YOY increase in mobile searches for destination activities.