6 in 10 people considering a summer trip were already conducting some type of research in February. Appears In Summer travel trends: What search activity reveals about consumers' mindsets Related Data 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 46% of people who were planning a summer trip had not decided on their destination as of February. Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms). 48% of experience bookings are happening once travelers arrive at their destination. Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.