73% of people surveyed say they typically switch between online search and video when researching products to buy. Appears In Search to video and back again: Explore how customers move through the purchase journey Related Content Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns Data-driven merchandising: Moving from an art to a science to reach today’s shopper How online video empowers people to take action Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. 70% of global YouTube watch time happens on smartphones and tablets. > 55 % of people surveyed search for a product on Google, and then learn more by going to YouTube before they buy it. Top reasons people search after watching a video:Compare prices or brandsFind out where to buy a product (like a store or website)Learn more about a product they have in mind Top reasons people search after watching a video:See a product before they buy it or see how others have used itLearn more about a product they have in mindSee credible, authentic reviews > 50 % of shoppers say they use online video while shopping in-store.