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On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Related Data

Over 1K years of watch time on “shopping spree” videos over the past two years.

Top 10 shopping-related videos, ranked by watch time, account for more than 900 years of total watch time in the past three years.


more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

increase in earned views on YouTube in the last year.

increase in watch time of YouTube content in the last year. 

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.