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If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

YouTube Data, U.S., Classification as back to school videos were based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Dec. 2016.

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Make the grade for back-to-school: 4 YouTube trends to inform your video strategy

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