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If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

Related Data

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.


of parents who watch YouTube report being open to receiving back-to-school advice from brands.


of U.S. viewers say they often use YouTube to learn new things.

There are more learning-related videos on YouTube than books in the Library of Congress.