People who saw the U.S. Navy's YouTube ads two or more times were 16% more likely to consider joining the organization.
Google Brand Lift Data, U.S. Navy, 2017–2018.
People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.
Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.
of prospective students who planned to attend an online university said watching an online video influenced their application.
Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.
of U.S. viewers say they often use YouTube to learn new things.
There are more learning-related videos on YouTube than books in the Library of Congress.