Related Data

80%

of prospective students who planned to attend an online university said watching an online video influenced their application.

Google and Greenberg

Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.

Google and Greenberg
86%

of U.S. viewers say they often use YouTube to learn new things.

2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

YouTube Internal Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google

How watching videos on YouTube makes people feel

2and2/Google