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of prospective students who planned to attend an online university said watching an online video influenced their application.

Related Data

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.

Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.


of U.S. viewers say they often use YouTube to learn new things.

There are more learning-related videos on YouTube than books in the Library of Congress.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

How watching videos on YouTube makes people feel