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Prospective online university students were significantly more likely to say they felt confident, excited, or enthusiastic after watching program-specific or brand videos — and after enrollment.

Google and Greenberg, U.S., Role of Video in Student Decision Journey, n=612, 2017–2018.

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1.5 X

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.
Google and Greenberg
80%

of prospective students who planned to attend an online university said watching an online video influenced their application.
Google and Greenberg
86%

of U.S. viewers say they often use YouTube to learn new things.
2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.
YouTube Internal Data

7 in 10

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.
2and2/Google

How watching videos on YouTube makes people feel
2and2/Google