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U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users.

Related Data

Watch time for “makeup transformation” videos has increased 110% YOY.

Watch time for “workout routine” videos has grown over 50% in the last year.

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year.

increase YOY in uploads of haul videos with “sustainable” in the title.