U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as product review videos from other users.

Related Data

Watch time for “makeup transformation” videos has increased 110% YOY.

Google Data

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Google

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Google

increase YOY in uploads of haul videos with “sustainable” in the title.

YouTube Data

increase in views of haul videos.

YouTube Data

Views for videos related to sustainable living that provide tips for being more eco-friendly doubled in 2018 compared to 2017.

YouTube Data, Global, 2017–2018.