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U.S. beauty consumers say YouTube is their No. 1 digital source for beauty content, followed closely by Google Search.

Related Data

Watch time for “makeup transformation” videos has increased 110% YOY.

Watch time for “workout routine” videos has grown over 50% in the last year.

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year.

increase YOY in uploads of haul videos with “sustainable” in the title.