Caesars drove an impressive 60% view-through rate, well above the travel category benchmark of 42%. Appears In Looking to shift brand perception? Take a personalized approach with 3 simple steps Related Content Why it’s time for travel marketers to rethink loyalty How one travel marketer turned the typical use cases for video and search upside down How brands are winning loyalty from today’s frequent travelers Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
