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Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

Google Brand Lift Data, CDC NCIPC, 2017.

Appears In

How the CDC built an awareness campaign that spurred action

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Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.
Google Brand Lift Data
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data