Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms. Appears In How the CDC built an awareness campaign that spurred action Related Content How Overstock.com created a multipurpose video campaign How one travel marketer turned the typical use cases for video and search upside down Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign Related Data Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years.
