Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms. Appears In How the CDC built an awareness campaign that spurred action Related Content How Overstock.com created a multipurpose video campaign How one travel marketer turned the typical use cases for video and search upside down Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign Related Data Watch time for “makeup transformation” videos has increased 110% YOY. Watch time for “workout routine” videos has grown over 50% in the last year. Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 130 % Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year. 190 % increase YOY in uploads of haul videos with “sustainable” in the title.