Viewers aged 25 to 34 were 24% more likely to be aware that prescription opioids can be dangerous after watching the CDC’s YouTube ads.

Related Data

Viewers who saw the CDC YouTube campaign were >46% more likely to search for “opioid” terms.

Google Brand Lift Data
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

Google Data

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.

Google Data

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”

Google Data

Watch time of recipe-related videos increased by 2.5X over the past two years.

Google Data