The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry. Appears In 4 principles for creating video ads that drive conversions Related Content 4 questions for YouTube’s performance ads product lead Your guide to building a better marketing strategy for reaching today’s viewers The key to attention-grabbing video ads? How they’re served, not just what’s in them Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
