60%

of overall YouTube watch time still comes from mobile.

Related Data

TV is YouTube's fastest growing screen with 70% growth in the past year.

Google

Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year.

Google Data

People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year.

Google Data
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

Google/Ipsos
24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability/YouTube