60% of overall YouTube watch time still comes from mobile. Appears In YouTube’s chief product officer on the future of TV entertainment Related Content Transforming your business in the age of assistance 3 industry leaders predict the online video trends that will shape 2018 How Turner Sports brought the world’s largest live pregame show to millions of fans on YouTube Related Data > 2 X Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year. People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year. > 30 % of U.S. millennials saw the 2017 Pixel Super Bowl campaign. During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54. Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%. The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.
