People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year. Related Data > 2 X Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year. > 30 % of U.S. millennials saw the 2017 Pixel Super Bowl campaign. During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54. Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%. The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns. Relevant video ads get 3X the attention compared to the average video ad.