Relevant video ads get 3X the attention compared to the average video ad. Appears In Why data-inspired creativity is the future of effective marketing Related Content Why data-inspired creativity is the future of effective marketing When it comes to video ad creative, how much should you customize? 6 creative directors share how deeper audience insights spark better storytelling Related Data > 2 X Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year. People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year. 60% of overall YouTube watch time still comes from mobile. TV is YouTube's fastest growing screen with 70% growth in the past year. > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.