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Relevant video ads get 3X the attention compared to the average video ad.

Google/Ipsos, U.S., Video Mobile Diary, n of 4,381 (saw ads occasions), 2017.

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Related Data

> 2 X

Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year.
Google Data

People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year.
Google Data
60%

of overall YouTube watch time still comes from mobile.
Google Internal Data

TV is YouTube's fastest growing screen with 70% growth in the past year.
Google

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data